WordPress Content Manager Basics

There are some basic rules for WordPress content editors and content managers.  Invisible lines that should not be crossed but cause the eyes of many a dev to roll when they first log into a new client site under management.

Here is the short list.  I will elaborate on this at some time in the future.

  1. Your job is to manage content not style.  Don’t colour text or change font sizes.  Everything you need should be predetermined and selectable in the editor (because someone already designed and coded the site to do this).
  2. Use headings.  H1, H2, H3 etc are hierarchical and they give users (and Google) important information about your site.  Just one H1 heading per page please.
  3. DO NOT underline text.  Underlines are for links.  If it’s a link and it needs to be underlined this will happen automatically. If you want to make something stand out use italics or bold.
  4. Images need to be made web ready before you upload them. It’s not cool to upload images straight from the camera to WordPress.  Why? Well this takes up lots of space on the server unnecessarily, uses more bandwidth and it frustrates people on slow connections or mobile phones downloading giant images.
  5. Spaces and returns are not meant to be for layout.  Avoid using this as a tactic for layout.  Ask your developer to update the theme or styles if you need changes.
  6. If you hit ‘enter’ this makes a new paragraph.  If you hit ‘shift+enter’ this makes a new line.
  7. And finally… DO NOT EVER copy and paste directly from Word into your editor without using the special icon to remove all the nasty extra code that Word loves to create.


The Year of ‘Doing’

Master of Marketing - Alicia Laing

Welcome to ‘The Year of Doing’.

As you may be aware, during the last three years I’ve been completing a Master of Business Administration degree with a specialisation in Marketing Management.  So in 2018 I come to you as an MBA qualified marketing professional and expert digital marketer with more than 20 years local Australian experience to back up the theory.

It was a difficult three years,  juggling business, family and study but also one of the most rewarding experiences of my life.  On completion, I’m left with a greater vision for my business and even more energy to help all of my small business clients with their online marketing in 2018.  The knowledge I’ve gained has given me strong focus, confidence and renewed dedication to the small, medium and micro business sector in Australia and particularly Brisbane.

After three years spent reading and reviewing what others have done it’s time to start ‘doing’ and put the knowledge into practice.   There are so many distractions for small business owners in and around the everyday ‘core’ work.   This year my goal is to help as many small business owners as I can to hone their marketing focus and resources through the Creative Mode service.   I want you to know that your marketing is well and truly taken care of and you don’t have to worry about a thing because … I’m on it!

Please feel free to contact me any time for a chat or to discuss your #digitalgoals for 2018.

Warm regards,
Alicia Laing